This video comes from a rally for the launch of the Pro-Truth Pledge (PTP). The goal of this project is to get thought leaders to commit publicly to orienting toward spreading accurate information, reward those who do so, and penalize those who do not. We see the PTP as a game-changer that would use behavioral science-based insights about rewards and punishments to create much better incentives for thought leaders, as well as ordinary citizens, to share accurate information and avoid sharing misinformation.