Before ill health forced me into an early retirement, I had spent my professional career (25+ years) working in various sales and marketing roles within the graphic arts and publishing services industry. As in any industry, sales and marketing are the ‘sharp end’ directly facing and communicating with customers, both external and internal. Truth and integrity was essential in all aspects of any transaction. To be otherwise had bad personal and corporate consequences. Making a promise you knew you couldn’t deliver on simply to “get the order” earned both you and your company a loud industry-wide Caveat Emptor and end both careers and companies rapidly.